Enhance your brand’s Twitter profile page to increase engagement and drive your business goals. An enhanced profile page increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page. Your enhanced profile page is completely public — users can view it without joining or logging into Twitter. Enhanced profile pages are currently … [Read more...]
What Is Internet Strategy?
November 22, 2011 By · Leave a Comment ·
Defining your Internet Strategy is the single most important piece of the online puzzle. The term is used all the time these days. I hear it at marketing events, trade shows, lunch meetings, on airplanes and in coffee shops around the world. We see it in advertising campaigns throughout the web and on TV, but what we see and hear little of, is just what strategy really is and the process that's … [Read more...]
Why Content For SEO?
October 21, 2011 By · Leave a Comment ·
Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success). Brafton’s infographic, Why Content For SEO, explores how content is key to search … [Read more...]
Social Migration – Um, Yes
September 15, 2010 By · Leave a Comment ·
Now I know this video clip has been out on YouTube a while, but I thought if you haven't seen it, then take a look. If you have seen it, well then - see you on my next post. … [Read more...]
Why Use the Yahoo Business Directory?
July 22, 2010 By · Leave a Comment ·
All business owners know the importance of location, location, location. But how do you establish your location if you are on the internet? If you have a business, and you are looking to get exposure, one of the best things that you can do is submit your company to the Yahoo Business Directory. Submitting your company to the Yahoo Business Directory is going to do a few things for you. Here … [Read more...]
Top Ten Email Marketing Tips
December 7, 2009 By · Leave a Comment ·
In today’s world social media seems to dominate most discussions related to online marketing. However, one of the most successful, cost effective methods that should not be overlooked is still email. Don’t loose track of opportunities to leverage email - it’s a winner when it’s done right. Here is a list of the top 10 tips to help guide you. 1. Understand the Regulations and the … [Read more...]
Content Strategy is Just one Part of your Social Media Strategy
September 28, 2009 By · 1 Comment ·
Back in 2001 Forrester Research asked people why they returned to a website and the overwhelming answer was ‘content.’ It’s still true today. Success in online PR and social media depends on the quality of your content. It’s about engaging people and the key to engagement is discovering what your audience thinks is good content. It's not up to you to decide what to publish. Your content … [Read more...]
Do You Bing? Yahooers May Soon Search With Microsoft
July 28, 2009 By · Leave a Comment ·
Haggling Over Pact Close to Resolution; Upfront Payment Is Sticking Point by Michael Learmonth Published: July 27, 2009 NEW YORK (AdAge.com) -- Yahoo is close to making Microsoft's Bing its search provider. The deal, which would make Microsoft a more credible competitor to Google, is likely to be announced this week, and seems likely to be based on a revenue share, not on a big fat check … [Read more...]
Guide to CSS Support in Email Clients (2008)
April 10, 2009 By · Leave a Comment ·
We’ve put together this CSS support in email clients guide to save you the time and trouble of figuring it out for yourself. With 21 different sets of results, all the major email systems are covered, both desktop applications and webMail. Designing an HTML email that renders consistently across the major email clients can be very time consuming. Support for even simple CSS varies considerably … [Read more...]
The First Seven Keys to Successful Websites
February 19, 2009 By · Leave a Comment ·
1.) Communication People are always asking us what's wrong with their Web sites, and the answer in the vast majority of cases can be summed-up in a quote from the movie Cool Hand Luke (1967): "What we have here is a failure to communicate." Communication is the key to success, and that doesn't just apply to your Web site—it applies to almost everything you do both inside and outside your … [Read more...]
