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Google announced it will be releasing a new algorithm change that penalizes websites that are “over-optimized” or “overly SEO’ed.” This information was released by Mat Cutts, Google’s head of search spam, during his panel at SXSW. Matt responded to a great question asked by someone in the audience: “With so many SEO companies showing up claiming to do SEO, a lot of markets are getting saturated with optimized content…What are … [Read more...]
Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization: I’m really pleased with how the video turned out, and I hope you are, too. We worked with Common Craft to produce it, and they have many more great explainer videos like this in their Common … [Read more...]
Enhance your brand’s Twitter profile page to increase engagement and drive your business goals. An enhanced profile page increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page. Your enhanced profile page is completely public — users can view it without joining or logging into Twitter. Enhanced profile pages are currently available to a small selection of brands; they … [Read more...]
Defining your Internet Strategy is the single most important piece of the online puzzle. The term is used all the time these days. I hear it at marketing events, trade shows, lunch meetings, on airplanes and in coffee shops around the world. We see it in advertising campaigns throughout the web and on TV, but what we see and hear little of, is just what strategy really is and the process that's used in creating a strong internet strategy, be it … [Read more...]
Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success). Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility. You can click the image to see … [Read more...]
Now I know this video clip has been out on YouTube a while, but I thought if you haven't seen it, then take a look. If you have seen it, well then - see you on my next post. … [Read more...]
All business owners know the importance of location, location, location. But how do you establish your location if you are on the internet? If you have a business, and you are looking to get exposure, one of the best things that you can do is submit your company to the Yahoo Business Directory. Submitting your company to the Yahoo Business Directory is going to do a few things for you. Here are some of the benefits that you will experience … [Read more...]
In today’s world social media seems to dominate most discussions related to online marketing. However, one of the most successful, cost effective methods that should not be overlooked is still email. Don’t loose track of opportunities to leverage email - it’s a winner when it’s done right. Here is a list of the top 10 tips to help guide you. 1. Understand the Regulations and the Rules When you set out to use email as a marketing … [Read more...]
Back in 2001 Forrester Research asked people why they returned to a website and the overwhelming answer was ‘content.’ It’s still true today. Success in online PR and social media depends on the quality of your content. It’s about engaging people and the key to engagement is discovering what your audience thinks is good content. It's not up to you to decide what to publish. Your content strategy should be based on what your audience needs … [Read more...]
Haggling Over Pact Close to Resolution; Upfront Payment Is Sticking Point by Michael Learmonth Published: July 27, 2009 NEW YORK (AdAge.com) -- Yahoo is close to making Microsoft's Bing its search provider. The deal, which would make Microsoft a more credible competitor to Google, is likely to be announced this week, and seems likely to be based on a revenue share, not on a big fat check upfront, as some at Yahoo had hoped. Yahoo's request … [Read more...]
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