Ask LEVEL: Q and A on App Trends, Part Two

We continue to explore the impact of mobile applications that go beyond the owners of the app stores. Part II of Q&A on App Trends with Matt Carinio, Sr. Business Analyst at LEVEL Studios, explores how searching and accessing content from mobile applications will affect all business that manage online experiences at a broader level. Feel free to comment, and ask a few of your own questions!

More Here: LEVEL Studios Company Blog.

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Economic Stimulus Payment

Sometime this year,  we taxpayers will again receive another 'Economic Stimulus' payment.

This is indeed a very exciting program, and I'll explain it by using a Q & A format:

Q. What is an 'Economic Stimulus' payment ?
A. It is money that the federal government will send to taxpayers.

Q. Where will the government get this money ?
A. From taxpayers.

Q. So the government is giving me back my own money ?
A. Only a smidgen of it.

Q. What is the purpose of this payment ?
A. The plan is for you to use the money to purchase a High-definition TV set, thus stimulating the economy.

Q. But isn't that stimulating the economy of China ?
A. Shut up.

Below is some helpful advice on how to best help the U.S. Economy by Spending your stimulus check wisely:

* If you spend the stimulus money at Wal-Mart, the money will Go to China or Sri Lanka .
* If you spend it on gasoline, your money will go to the Arabs.
* If you purchase a computer, it will go to India , Taiwan or China.
* If you purchase fruit and vegetables, it will go to Mexico, Honduras and Guatemala.
* If you buy an efficient car, it will go to Japan or Korea.
* If you purchase useless stuff, it will go to Taiwan.
* If you pay your credit cards off, or buy stock, it will go to management bonuses and they will hide it offshore.

Instead, keep the money in America by:

  1. Spending it at yard sales, or
  2. Going to ball games, or
  3. Spending it on prostitutes, or
  4. Beer, or
  5. Tattoos

(These are the only American businesses still operating in the U.S...)

Conclusion:
Go to a ball game with a tattooed prostitute that you met at a yard Sale and drink beer all day!

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Quiksilver Exchanges $140 Million of Debt for Equity

Quiksilver stockholders overwhelmingly approve de-leveraging option Exchange reduces debt by $140 million Debt-for-equity exchange accretive to earnings

Huntington Beach, California, August 9, 2010 – Quiksilver, Inc. (NYSE:ZQK) today announced that it has completed a transaction with Rhône to exchange $140 million of the outstanding principal amount of Quiksilver’s senior secured term loans for an aggregate of approximately 31.1 million shares of its common stock at an exchange price of $4.50 per share. Continue reading

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Why Use the Yahoo Business Directory?

Orange County Search Engine Optimization - SEO Experts - Complete Website Optimization - Mike Story

All business owners know the importance of location, location, location. But how do you establish your location if you are on the internet? If you have a business, and you are looking to get exposure, one of the best things that you can do is submit your company to the Yahoo Business Directory.

Submitting your company to the Yahoo Business Directory is going to do a few things for you. Here are some of the benefits that you will experience once you are a part of this community.

The first, and most obvious benefit, is exposure. Your company is going to be able to be found by online customers when they use the search engine. This could bring you a lot more potential customers.

The second thing this will do for you, is that it will bring you instant credibility. There is always a skeptic inclination when dealing with internet companies. A lot of people do not feel comfortable giving their credit card information over the internet. They will only do so if they trust the company. Getting listed in a directory like the Yahoo Business Directory is going to automatically give you some credibility.

You will also be able to check out the competition. When you have an online business, you have to realize that you are now competing against the entire world. You have to worry about all businesses, and not just your neighboring stores. You can use these directories to find out what other companies offer the same products that you do. This can help you establish an effective business plan to attack the online market.

The final benefit from using a directory like this, is that it is inexpensive. Compared to running newspaper ads, radio ads, or TV ads, joining an online directory is much more inexpensive.

For more information and other useful tips...or even a FREE evaluation of your website of current rankings, what's missing, what's needed and more contact Mike Story today.

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Google Images presents a nicer way to surf the visual web

When you think about “information,” what probably comes to mind are streams of words and numbers. Google’s pretty good at organizing these types of information, but consider all the things you can’t express with words: what does it look like in the middle of a sandstorm? What are some great examples of Art Nouveau architecture? Should I consider wedding cupcakes instead of a traditional cake?

This is why we built Google Images in 2001. We realized that for many searches, the best answer wasn’t text—it was an image or a set of images. The service has grown quite a bit since then. In 2001, we indexed around 250 million images. By 2005, we had indexed over 1 billion. And today, we have an index of over 10 billion images.

It’s not just about quantity, though. Over the past decade we’ve been baking deep computer science into Google Images to make it even faster and easier for you to find precisely the right images. We not only find images for pretty much anything you type in; we can also instantly pull out images of clip art, line drawings, faces and even colors.

There’s even more sophisticated computer vision technology powering our “Similar images” tool. For example, did you know there are nine subspecies of leopards, each with a distinct pattern of spots? Google Images can recognize the difference, returning just leopards of a particular subspecies. It can tell you the name of the subspecies in a particular image—even if that image isn’t labeled—because other similar leopard images on the web are labeled with that subspecies’s name.

And our “Similar colors” refinement doesn’t just return images based on the overall color of an image. If it did, lots of images would simply be classified as “white.” If you’re looking for [tulips] and you refine results to “white,” you really want images in which the tulips themselves are white—not the surrounding image. It takes some heavy-duty algorithmic wizardry and processing power for a search engine to understand what the items of interest are in all the images out there.

Those are just a few of the technologies we’ve built to make Google Images more useful. Meanwhile, the quantity and variety of images on the web has ballooned since 2001, and images have become one of the most popular types of content people search for. So over the next few days we’re rolling out an update to Google Images to match the scope and beauty of this fast-growing visual web, and to bring to the surface some of the powerful technology behind Images.

Here’s what’s new in this refreshed design of Google Images:

  • Dense tiled layout designed to make it easy to look at lots of images at once. We want to get the app out of the way so you can find what you’re really looking for.
  • Instant scrolling between pages, without letting you get lost in the images. You can now get up to 1,000 images, all in one scrolling page. And we’ll show small, unobtrusive page numbers so you don’t lose track of where you are.
  • Larger thumbnail previews on the results page, designed for modern browsers and high-res screens.
  • A hover pane that appears when you mouse over a given thumbnail image, giving you a larger preview, more info about the image and other image-specific features such as “Similar images.”
  • Once you click on an image, you’re taken to a new landing page that displays a large image in context, with the website it’s hosted on visible right behind it. Click anywhere outside the image, and you’re right in the original page where you can learn more about the source and context.
  • Optimized keyboard navigation for faster scrolling through many pages, taking advantage of standard web keyboard shortcuts such as Page Up / Page Down. It’s all about getting you to the info you need quickly, so you can get on with actually building that tree-house or buying those flowers.

And for our advertisers, we’re launching a new ad format called Image Search Ads. These ads appear only on Google Images, and they let you include a thumbnail image alongside your lines of text. Check out our Help Center for more info on how try them out; we hope they’re a useful way to reach folks who are specifically looking for images.

These upgrades are rolling out in most of our local interfaces worldwide over the next few days. We hope they not only make it easier to search for images, but also contribute to a better aesthetic experience. We see images as a major source of inspiration, a way of connecting the world—and their growth is showing no signs of slowing down. We’ll work to make sure Google Images continues to evolve to keep up.

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