1.) Communication People are always asking us what's wrong with their Web sites, and the answer in the vast majority of cases can be summed-up in a quote from the movie Cool Hand Luke (1967): "What we have here is a failure to communicate." Communication is the key to success, and that doesn't just apply to your Web site—it applies to almost everything you do both inside and outside your business life... Read the rest of this entry »

The continued growth of new media coupled with the ailing economy spells both opportunity and adversity for the coming year, according to IPG Emerging Media Lab's team of digital experts.

"We look at this next year as difficult, but filled with opportunities," said Lori Schwartz, director of the Media Lab, during a press call on Thursday. "Online advertising is expected to grow, because marketers are looking for more accountability."

That growth, however, also creates new challenges for agencies, as new media and technology companies like Microsoft and Google seek a larger share of online advertising and consumer attention. IPG, for one, plans to work as closely as possible with these potential competitors... Read the rest of this entry »